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Does Your Product Reflect Your Brand Promise?

Do you read a lot of magazines? I do. I go to them for inspiration, education, and sometimes just pure entertainment. Current faves for me are W and Art News. I like to throw a little fashion in the...

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5 Reasons Why a Blog Is Better Than a Website

Currently, I’m an admin on 28 blogs.  That means I see in detail  how 28 people are using their blogs to tell the world about their ambitions and their businesses.  Okay, 2 of those blogs are actually...

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Prebusiness 6-Point Checklist

What a fun month!  I’ve been traveling like crazy. It seems that, no matter where I go, I run into people who have a lightbulb containing a new business idea floating over their head.  Once they hear...

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New Class: Professionalize Your Blog – 6/21/2011

I started teaching WordPress.com blog classes last year.  I’ve done several workshops for beginners.  Now, on 6/21/2011, I’m going to teach what we’re calling a “blogging intensive,” for people who...

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Thank YOU, Constant Contact!!

Look at the surprise that came in my mailbox yesterday! A $75, no-strings-attached, gift card from Constant Contact! Wow, what a nice way of thanking me for referring my clients to them! Truth is, I...

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Marketing – Taking It to the Streets in Rockridge, Oakland, CA (1 of 2)

I moved to San Francisco in 2001, during the dot-com boom.  I squeezed into a postage stamp-sized studio apartment in the Inner Sunset (code name for “very foggy SF ‘hood”), and I worked @ a cool...

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Visual Marketing – Rockridge, Oakland, CA (2 of 2)

…continued from Marketing, Taking It to the Streets in Rockridge… It seems that in these Rockridge storefronts, the cool, “less is more” mantra of visual marketing has given way to the urgent, “I need...

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Address Numerology

I often walk this welcoming Claremont neighborhood on the Berkeley/Oakland border. Yesterday, I found myself with camera in hand, looking for a pictoral story. After a few general shots down the...

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