Does Your Product Reflect Your Brand Promise?
Do you read a lot of magazines? I do. I go to them for inspiration, education, and sometimes just pure entertainment. Current faves for me are W and Art News. I like to throw a little fashion in the...
View Article5 Reasons Why a Blog Is Better Than a Website
Currently, I’m an admin on 28 blogs. That means I see in detail how 28 people are using their blogs to tell the world about their ambitions and their businesses. Okay, 2 of those blogs are actually...
View ArticlePrebusiness 6-Point Checklist
What a fun month! I’ve been traveling like crazy. It seems that, no matter where I go, I run into people who have a lightbulb containing a new business idea floating over their head. Once they hear...
View ArticleNew Class: Professionalize Your Blog – 6/21/2011
I started teaching WordPress.com blog classes last year. I’ve done several workshops for beginners. Now, on 6/21/2011, I’m going to teach what we’re calling a “blogging intensive,” for people who...
View ArticleThank YOU, Constant Contact!!
Look at the surprise that came in my mailbox yesterday! A $75, no-strings-attached, gift card from Constant Contact! Wow, what a nice way of thanking me for referring my clients to them! Truth is, I...
View ArticleMarketing – Taking It to the Streets in Rockridge, Oakland, CA (1 of 2)
I moved to San Francisco in 2001, during the dot-com boom. I squeezed into a postage stamp-sized studio apartment in the Inner Sunset (code name for “very foggy SF ‘hood”), and I worked @ a cool...
View ArticleVisual Marketing – Rockridge, Oakland, CA (2 of 2)
…continued from Marketing, Taking It to the Streets in Rockridge… It seems that in these Rockridge storefronts, the cool, “less is more” mantra of visual marketing has given way to the urgent, “I need...
View ArticleAddress Numerology
I often walk this welcoming Claremont neighborhood on the Berkeley/Oakland border. Yesterday, I found myself with camera in hand, looking for a pictoral story. After a few general shots down the...
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